Designing clarity into complex systems.
I design whole products, not just screens — from strategy and research to UX, UI, design systems and launch. 12 years shaping high-stakes products in banking, finance, healthcare, construction and automotive.
Selected case studies
Each one follows the whole product: the business problem, the research, the decisions, the design and what changed after launch.
Wacho: a road-safety app and 24/7 Command Center, built end to end with Claude AI
I took Wacho from an idea to a working Android app, a live Command Center and a cloud backend, in closed testing on Google Play. I owned the product, the design and every decision; Claude AI was my engineering partner for code, tests, reviews and launch steps.
Read case study →
The complete product, end to end
I own the whole journey — from the first business question to a shipped product that is measured and improved.
- 01
Product strategy & vision
Business goals, success metrics, roadmap and priorities — aligned with stakeholders up to C-level.
- 02
Discovery & research
Users, markets and data: interviews, journey maps, usability tests and expert assessments.
- 03
UX & UI design
Information architecture, flows, interaction and visual design across web, mobile and tablet.
- 04
Design systems
Components, patterns and guidelines that keep big products consistent as teams grow.
- 05
Prototype & validate
Clickable prototypes tested early, so decisions rest on evidence, not opinion.
- 06
Delivery, launch & measure
Working with engineering through build and release, then measuring results and improving.
Art works
Before product design, there was a layout artist and 3D animator. This is the creative reel — 3D, stop motion, storyboarding and 2D animation.
Watch the reels → WritingTwo Decades Before Care Was Shifted to the Next Level in the World of Business
A look at how empathy-led thinking has reshaped what businesses owe the people they serve.
Read →